Baked Apple

Apple is having some major problems with iOS 7. It seems that the smaller iPads (Air, mini) don’t have enough RAM to handle basic operations. This is resulting in spontaneous reboots for a lot of unhappy people. The solution? Gripe enough and Apple will give you a new (broken) iPad. Repeat as necessary.

To make matters worse, there is a bug that is causing the same thing to happen to Macs of all flavors. The current thinking is this may be related to napping/Time Machine/USB/who knows what. The solution? Apple’s doesn’t acknowledge the issue as of yet…OK, the usual mind-numbed rituals involving some time-wasting series of reboots, reinstalls and other futile gestures and gyrations have been foisted upon the masses, but to no avail. You’d think the Human Race would have learned something through the Dark Years of Microsoft’s outsourced Windows support…

Read the threads and you can see a whole lot of people starting to wonder why they are paying a premium for Apple products. The answer of course, is because they are buying fashion. After all, Gucci bags don’t hold up half as well as something costing 1/10th as much from REI but they sure seem to sell a lot of them. A pox upon utility!

Question is, can Apple keep up the image when something we rely upon–in my case to earn money to eat–is not stable?

As an owner of 3 devices that suffer from this indignity, the only possible explanation I can come up with is that the Marketing Department has hoisted the Jolly Roger over Jobs’ office and we are about to see the Next Phase in Apple’s lifecycle unfold before us.

I sure hope I am wrong.